'Fitness Marketing 101 - Should You Use FB Groups To Get Clients? Should I use a free Facebook group to grow my business? Truthfully speaking, if you do it as a way to generate leads, it’s a very bad idea. I think the sole intent to open an FB group to generate leads, isn’t going to fulfill the objective you’re looking for. The whole point of a Facebook group is to share openly, provide super value, get everyone to come in and build a community for us to - share, engage, ask questions. Reason #1 What’s going to happen is if you put all your eggs in this one basket, and you open an FB group, you get a lot of engagement because that’s generally what happens. However, when you create a bigger group, the relevancy and engagement start to decrease. I would advise you to use groups to support your paid advertising. They’re a really really good supporting tool because people can come in, people can search if you’re legitimate or if you’re a scam. if they don’t know, love and trust you, they can go to the FB group and feel safe. This is a great way to add value and distribute content. Reason #2 The second reason why I don’t like groups as the main thing is to think about this, if you want to learn to create a business, it is important to discover how to invest in systems - marketing systems, a paid advertising system, and a sales system. Running a group is like running a blog...if you’re going to be consistently posting in there, and you know that you’re going to be consistent daily for a year at least, then go for it. Why? Cause people love passionate people (it is easy to snoop it out). In addition to this, I would learn to do is turn a dollar on paid ads into clients by driving that traffic to my paid group. This would allow any PT to get a bunch of people inside your personal zone where you can continue to provide them value. The whole premises behind getting clients and leads irrespective of what channel you use (Instagram, groups, ads, podcasts, youtube etc), it’s all about delivering value to help a client experience transformation. And from that transformation, guess what? They feel the need to reciprocate… So, no matter what you do, deliver tremendous value and they will come back in groves… Sign up here to learn more - https://www.10xcoach.online/100kplan'
Tags: pt , personal trainers , fitness marketing , generate leads , pt marketing
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