'Is Imposter Syndrome Stopping You From Fitness Marketing?'

'Is Imposter Syndrome Stopping You From Fitness Marketing?'
21:18 Aug 6, 2022
'So, imposter syndrome. First of all, let\'s define it, it\'s that feeling when you\'re ready to go live but you have this feeling or thought of what\'s everybody gonna think? what are they going to think when they see this? What if they knew that I don\'t know all the answers? What if I\'m live and somebody asks a question that I can\'t answer? Those are just a few of the questions actually that came up this week.   In the last six days I\'ve been doing a build your business boot camp for fitness professionals, primarily females helping other females in midlife that may not be your niche, but the things I\'m about to talk about with imposter syndrome belong to all of us.   You’re Not Alone   No matter what level you\'re at, one of the things that I want to assure you of before I go any further and help you break through the imposter syndrome that we can all feel is that everyone does experiencing it, everyone experiences it at every level. And what I mean by that is if you\'re teasing yourself and imagining that when I get to that place, maybe you\'re looking at someone else who appears to have all of it together, or all have their shit together. And you\'re thinking when I\'m in that place in that position, then, then I\'ll have confidence, then I won\'t have that imposter syndrome because really that\'s what imposter syndrome is all about. You lack the confidence in yourself.   You Do Deserve It   Somewhere deep down you don\'t believe that you deserve it. Now, that\'s a topic for a lot more than a 20-minute podcast, and there\'s really one I give you here is something really short and sweet to take away, and some tips to maybe listen to, or habits and routines and rituals to get into before you go live. That will get you up. Excited enthusiastic and remind you, who you are. It actually is very helpful to talk about a topic that makes your blood boil a little pain. If you feel that there\'s an injustice.   The World Needs Your Voice   Among those fitness, quote, unquote, professionals who really aren\'t qualified, who really can\'t help, who are making mistakes because of not intentionally, but because of a lack of education. Do you know, quick fix, crackerjack box certification that really is a weekend certificate. That doesn\'t allow them to really be working with some of the people who\'ve got special injuries special conditions and need TLC. And you know, that what\'s between you and helping that client. And the person who got them, who\'s helping that client is very likely being in the right place at the right time with the right message that my friend is marketing.   Get Angry   So, if it upsets you that someone who\'s unqualified can win that customer because they have the better marketing strategy. Okay then think about that before you go live. Because if you don\'t get your message out there. Strong enough, you don\'t get your message out there, frequently enough. And you don\'t get your message out there with enough heartfelt clear conviction. You can\'t win clients.   And if you can\'t win clients you can\'t help clients, and if you can\'t win and help clients, you can\'t win revenue, and you will then convince yourself that you are an imposter you can\'t make any money doing this and you have to get a quote unquote real job. Is that where you want to go. So, wow, that went downhill quickly didn\'t it.   Everyone Has It   So let\'s back up, back to this place. First of all, everybody feels imposter syndrome, on a regular basis. I would guess, daily, if they\'re actually putting themselves out there and listen here\'s the thing, maybe this is the gauge of whether or not you are actively doing enough in your business. And that is if you don\'t feel imposter syndrome on a regular basis, you\'re probably not working hard enough   At outgrowing your current comfort level.   Get Uncomfortable   You\'re not stretching yourself, you\'re not reaching new people, you\'re not being the first one to walk into the room and stick your hand out and be the one approaching someone instead of waiting to be approached. And what I encourage you to do is if you\'ve got a mentor somebody that you really respect and you can open up to about questions you\'ve got, knowing you don\'t have to have all the answers without certain person. I would ask them, Do you ever feel this way?   Everyone Has Imposter Syndrome   Here\'s what I know, from mentors. When I first began spending the kind of money that I do now for masterminds. When I first plunked down my first $20,000 for a mastermind on an annual basis. First of all, I had never joined a mastermind for anything less. I just went right for the top, pretty much the way I went from doing a sprint triathlon to doing an Ironman distance, most people work their way up. I was all in.   And when I did that, the first day of the first mastermind of the year. I walked into the room, and I literally met that coach at the door and I said, Okay. Have you ever felt like a really small fish...' 

Tags: fitness , marketing , Imposter

See also:

comments

Characters