'Fitness Marketing Tips - Measuring Gym Membership Retention http://www.activemgmt.com.au/ How do you measure and improve the membership retention of your fitness club or gym? In this continuing serious of fitness marketing tips Justin Tamsett of Active Management discusses how to measure and improve your gym membership retention as part of your overall fitness marketing plan. Many clubs do not measure retention at all or use a different formula every time. The simple retention formula is the amount of members who are still with you at the end of a period a time compared to who were with you at the beginning of the period. And do not include anyone who joined during that period. You should measure this every month and at the beginning of each month have a 2 hour meeting to: • Compare this retention figure to the previous month & the same month in previous years and ask the question WHY is it different or the same. • Set a plan for the coming month on how to lower the number again or maintain, based on your learnings from the previous month. Improving retention is looking at actions and the impact of those actions. Active Management has the proven leadership, sales & marketing solutions for the fitness industry. We provide industry specific resources and coaching to help make your business more profitable. Get free access to blogs, video library, podcasts, and our eNews archive by registering today, and stay informed on upcoming webinars and events at our website: http://www.activemgmt.com.au/ Active Management can help you with: * Fitness Club Marketing * Fitness Club Marketing Ideas * Gym Marketing * Gym Membership Sales * Fitness Marketing * Personal Trainer Marketing'
Tags: personal trainer marketing , fitness club marketing , gym membership sales , fitness marketing tips , gym marketing tips , jtam , vmp68 , Gym Membership Retention
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