'If you\'re a personal trainer, either running your own business or working in a gym, one of the most important things you can do is know your ideal fitness client. An ideal fitness client is the one who\'s persona matches up with your skill set and personality. Although it might be hard at first to know, it helps to sketch out a blueprint of who will most benefit from your services. Try to imagine as many details about them as possible including what their goals are, their previous fitness experiences, health conditions or unique needs, and tendencies for accomplishing goals. When you know this, it helps you target your market, making your marketing efforts so much more impactful. You\'ll be able to create segmented email lists, provide a great onboarding experience to increase referrals, narrow your niche, better describe your differentiator, offer guarantees, put together the best personal training package, and target your facebook ads so much better.'
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